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Sabinus sues peak milk N1bn for using “something hooge”, Gala sausage roll N100M for using his picture

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Chukwuemeka Emmanuel, also known as Oga Sabinus, a prominent Nigerian comedian, skit maker, and content creator, has threatened to sue peak milk over an alleged use of his trademarked phrase, “Something hooge.”


Sabinus, 27, has also threatened to sue UAC Food Ltd, a company that makes gala sausage, for utilizing his trademark image and other intellectual property in advertisements and promotions for the product.

In a pre-suit notice dated 27 May 2022 and signed by his lead counsel, Mr Stanley Alieke, Sabinus demanded from Peak Milk the payment of N500m for the alleged unauthorised use of his intellectual property and another N500m for damages for the “emotional, physical, psychological and mental trauma our client has suffered for the trademark theft and the infringement of his intellectual rights property”.

Also, Sabinus in a pre-litigation notice to UAC Food Ltd dated 25 May 2022, demanded the payment of N100m “for the use of the picture which is the average fee our client charges for his picture to be used for adverts and promotions”.

Sabinus claimed that Friesland Food Wamco Nigerian PLC, a Peak Milk subsidiary, exploited his trademarked slogan “Something Hooge” for the advertisement and promotion of a Peak Milk.

On May 24, 2022, he stated, the advertisement was posted on Peak Milk Nigeria’s verified Instagram profile (peak milk).

The comedian claimed that the slogan was trademarked with the FILE NINIBER: NG/TM/O/2021/48316 on November 26, 2021.

Sabinus further claimed that UAC Food posted his photo on its verified Instagram account (galasausage roll) on May 23, 2022. “He said the post which was his cartoon picture was captioned “the way I calculate everything in my life.”

“The post gathered massive traffic, and engagements and attracted huge followership to your page which only happened because the picture of our client was used for the promotion and advert,” the notice read.

The skitmaker, who was recently recognised by the Africa Movies Viewers’ Choice Award (AMVCA) as the Best Online Content Creator of the year 2022, gave both companies 14 working days to meet his demands or meet him in court.


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